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[Red Fortress]

Ubisoft, piracy, and the death of reason

Just read this article on PC Gamer, not I don't know where to laugh or rage...

Some Quotes:

Recently, Ubisoft called its “always-on” DRM a success, claiming “a clear reduction in piracy.”

In terms of actual sales, however, the results seem decidedly mixed. Michael Pachter told Eurogamer that Ubisoft’s “PC game sales are down 90% without a corresponding lift in console sales.

Pachter framed the problem in terms of piracy, as I’m sure Ubisoft frames the problem, but a 90% decline in PC sales is a catastrophic number. If piracy were the problem, then their “successful” DRM policy should have prevented such a free-fall.”

A bit later on...

Ubisoft is committed to blaming piracy. It’s become an emotional issue. Here’s what the developer of Ubisoft’s Driver: San Francisco said before the game came out: “It’s difficult to get away from the fact that as a developer, as somebody who puts their blood, sweat and tears into this thing… And from the publisher’s point of view, which invests tens and tens and tens of millions into a product – by the time you’ve got marketing, a hundred million – that piracy on the PC is utterly unbelievable.”