Wonderful! I love it! And I love Arete's suggestion of the Tetris 'L', as well as her gold & green idea.
As for the logos.:
I like the first one best. It really has that nostalgic retro feel, and I like how the letters stand out.
The third one is good too, but personally, I think it's a little hard to read.
The second one... I like the font itself, especially 'e' and 'f'. But the way it shoots out makes me think of some futuristic science fiction film for some reason (

), but that's just me.
