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[RRS]

The whole Web 2.0 concept (user votes & comments) is just a glorified publicity stunt.

Imagine a public internet poll on the latest Hamlet performance in your city theatre. There will be people voting 1/5 who not only hadn't seen it, but who actually think "WTF is that hamlet? who cares about a small village? they made a play about it?"

Another example: I've returned to watching old movies recently (back to childhood memories). I'm checking out ratings of certain 2 movies. One gets around 5/10, another 9/10. And I wonder why people choose one over another... as BOTH of them are NOT AVAILABLE to modern viewer (no private screenings, not shown on TV or released on home video). I doubt we have so many 90-year-olds (who could see the theatrical release) on the Internets?