Someone I know read a suggestion that this might be the end of the beta phase, considering GOG seemed to always been in Beta, and they're now moving to "Real phase". He and I say its very unlikely, however.
EDIT: ...and it turns out we're both incorrect. Apparently, things will go on and this might be a worse case of publicity/marketing stunts.
http://kotaku.com/5642141/what-happe...good-old-games