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I can understand banning it for swearing but un-named alcoholic beverages is just ridiculous.
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It's to try to keep those "homemade" alcohol purchase to a minimum. Homemade alcohol is rarely supervised and controlled, so it's never actually safe to drink those. By promoting only the alcoholic beverages which are registered (and thus regulated), this help keep the average person safer from alcohol poisoning or any other stupid things related to alcohol.
So yes, banning the ad just for that reason may seem stupid... But law is law like it already been said here. Under each law, even the most stupid one, there is always actually a reason.