Sugar Bear was the advertising icon for Post's Sugar Crisp cereal (later renamed Golden Crisp when sugar became a bad word). He was also a character in the Saturday morning cartoon "Linus the Lionhearted". All the other Post cereal mascots were character in the cartoon as well. The government made them take the cartoon off the air because it was considered an advertisement. Something about kids not being able to tell the difference.
Maybe the game was based on the cartoon. Don't know if that helps or not. Good luck.
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