First of all I'd suggest another font type, which fits better to the matrix code in the background. then i would try to add some "motion" to it, an highlighten the last letter with some backlight in addition to the colour.
I've quickly sticked this pic together in PSP to show you what i mean. Tthe font is called 'Skesis'. There might be another one, which looks better.
and i have to agree with the others. some horses would be nice...