You are, of course, aware that the Atari of 2600 fame and the Atari of today are related only in name, correct? The modern Atari is a rebranded Infogrames who happened to have purchased the brand from Hasbro which happened to have picked up the IP during the original Atari's bankruptcy proceedings.
Nolan Bushnell and his staff -- the people which made Atari famous -- are long gone from Atari. Hell, two years ago it would have made at least a bit of sense to petition Midway to release a new console developed by their Midway Games West division (a.k.a. Atari Games) which, while a subsidary of Midway, could trace it's history back to it's roots as a spinoff of the original Atari.
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