I don't think he do false advertising. I think he is like Leonardo DaVinci: full of totally badass ideas, unreachable to his age. But he has just enough fuel to occasionally make big money, thus can always find another moneygiver who don't recognise the whole situation.
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Nothing has a meaning. You can't even say it has no meaning as that'd mean it has. - Godkiller, Defender of Anarchy
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