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Right, just like IBM was able to do whatever they wanted after they got their "monopoly"... Until they stopped serving customers as efficiently as their newly appeared competitors in hardware (Compaq, Dell, Hewlett-Packard) and their former insignificant software contractor Microsoft. Then they got kicked out of business and IBM is (almost) no more.
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Yup, that's exactly it.
I'm not saying it is very logical but that's exactly how it works. And even though IBM has been driven away from the business in your example, if they made plenty of money back then with that scheme those VIP big guns most probably considered the whole thing as a huge success.
When you are a CEO or whatever, making money is all what matter.