You know Sierra made adventure game after adventure game, each one only differed in story from the others, and made lots of sequels. Today's companies are aiming for mass appeal, and games like Call of Duty and Halo only have to be changed a small amount (and they are not always the same game remade again, the story is always different and since when have we overly cared that they are using the same graphics engine we love games that did the same thing) and they can appeal to the same people all over again. These aren't people who game as much as we do, they pick a series they like and stick with it.
We might not always agree with the games they make or why but they are making money hand over fist with them so they are doing something right.
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