Indiana Jones was not the norm for that time either, it was a re-imaging of the serial movie shorts that used to be played in theatres from the early movie days. Kinda like a TV show it would have a small run time and only be part of a story, but with high action to keep people entertained even if they hadn't seen the others.
To be fair I wouldn't even want anyone else ever making this kind of movie again, mainly due to looking back on it the movies aren't that good. They have poor stories and all end with Deus Ex Machina solving the problem (The Ark kills all the bad guys, the army saves Indy and the Grail just happens to fall down the crack...and just happens to pass the magic line for that crack to appear) and well the characters just aren't that likeable either.
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