I doubt the ESA care about their image. They're paid by a number of software companies to prevent and punish piracy, and that's about the extent of their function. If anyone takes the initiative and makes old games available again it will be the software companies. And I doubt that (well, some of them might, and some already have, as you point out, but I doubt the majority will do it).
It's a good idea, though, so long as the games are reasonably priced, although I would much prefer to get the game in a box, with manual and all.
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